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Keywords<\/h2>\n
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\u0e13\u0e31\u0e10\u0e32 \u0e09\u0e32\u0e07\u0e0a\u0e39\u0e42\u0e15<\/strong><\/div>\n
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Abstract<\/h2>\n
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Nowadays, brands have become a part of the business growth as branding concerns perception, experience, and relationship management. However, building a sustainable brand requires quality as well as social responsibilities, as consumer\u2019s buying decisions do not rely solely on quality of products or services but also on brands that perform as responsible entrepreneurs. The concept of corporate social responsibilities or CSR has, therefore, been applied as one of the brand communication strategy in order to create sustainable brand image, reputation, and development.\u00a0 This research aims to find out which CSR factor matters and how many of them can be categorized. Survey research is the method of this study. Four hundred questionnaires were distributed to respondents in Bangkok area . Then, the data is analyzed using factor analysis. The research finds 3 CSR factors for internal brand communications which are corporate governance, employee engagement, and innovative organization and 4 CSR\u00a0 factors for external brand communications which are sustainable community, business partners policy, social and environmental concern, and customer responsibility.<\/p>\n

Keywords:<\/em>\u00a0brand communications, corporate social responsibility (CSR), sustainable brand<\/p>\n

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